AI & craft
AI makes me faster. Humans keep me honest.
Where I let AI hold the pen, and where I take it back.
3 min readRead →
AI makes me faster. Humans keep me honest.
Vibha Bharadwaj



About
6+years of asking “but why?”
for a living.
Work station
6 case studies
Two enterprise platforms, rebuilt around the habits expert users already relied on.
2023 – 2025Read case study →
Every intent resolved the same way across voice and chat. 30+ usability sessions; task completion up 22%.
2022 – 2023Read case study →
An offline-first learning platform where the AI supports without ever judging.
2025 – 2026Read case study →
A concept for a satellite-enabled wearable that keeps vulnerable people reachable when networks fail.
2025 – 2026Read case study →
A heuristic evaluation of the national document wallet used by 550+ million citizens.
10 findingsRead case study →
Fair warning
I ask “why” until it’s awkward. Then once more, for the data.
Experience
From web design in Bengaluru to enterprise platforms and a Master’s in London. Spot a badge? There’s more behind it.

UXPective · part-time
London
Now · Present

Kingston University · Distinction
London

Jan ’25 – Jan ’26

Deloitte
Bengaluru




Aug ’23 – Jan ’25

IIT Delhi · Continuing Education Programme
Online

Jul ’22 – Nov ’22

Honeywell · Acronotics Limited
Bengaluru
Jun ’22 – Aug ’23
Chiya Hub
Remote · UK
Jan ’22 – May ’22

IIT Bombay · Postgraduate programme
Online · Mumbai

Dec ’21 – May ’22

Amsan Technology
Bengaluru
Jan ’20 – Dec ’21
House rules
08:47
Tuesday
Stand-up in 13 minutes. Also, it’s raining.
Not demo day. Tired, distracted, one bar of signal. If it works then, it works.
The toolbox. The tools change every couple of years. The nosiness is permanent.
“Everything else is negotiable. Bring a good argument, and snacks.”
Blog
Five so far. More when the next draft stops arguing with me.
AI & craft
Where I let AI hold the pen, and where I take it back.
3 min readRead →
Research
A field guide to being professionally nosy.
3 min readRead →
Design practice
Why I test on the worst day of the week, with the worst signal in the building.
3 min readRead →
Beyond UX
Yes, this is oversharing. Consider it a sneak peek at the person behind the pixels.
Portrait photography
I specialise in portraits, which is user research with better lighting: make someone comfortable, then wait for the real expression.
Tempo, pauses and knowing when to stay quiet.
Still my favourite thing to eat. The research started early.
Wherever I’m designing from, this is home. It’s also where my favourite person lives.
My people
I make the plan, send the invite and film everything once we’re there. They complain about the camera. Then they ask for the photos.

Vibha, sort ofReplies instantly. Runs on dosa, not GPUs.
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